This is the official press release from Sunsail, announced as part of their environmental initiative at the London Boat Show 2012.   We dressed their stand with a few deckchairs and some red white and blue bunting.   All very exciting:

Sunsail are pleased to announce at the London Boat Show, a new partnership with Wightsails which will see Sunsail sailcloth recycled to create new products, handmade on the Isle of Wight.

Simon Conder, UK head of Marketing commented:  ”Sunsail are proud to be working with Wightsails to recycle  our old sailcloth.  Responsible Tourism is an ongoing commitment to ourt customers and we are delighted that Wightsails are able to convert our old sails into new products to reduce landfill and create new products that people will use and enjoy.”

I then go on to say how thrilled we are and we are!   We will be making many products for Sunsail that will eventually be available around the world, setting up another sail collection centre in Port Solent and spreading the word of recycled sails.

Seth Godin is a marketing guru and I (along with many others) have followed much of his advice throughout my journey.

I want to pick up on one of his marketing ideas in respect of wightsails marketing strategy and that is simply if you can find 10 people who trust you/respect you/need you/ listen to you… then those ten people love what we sell, we are in with a shout.  They will tell ten more and they tell 10 more and this is an old scenario many of us are familiar with.

Seth goes on to say that we no longer market to the anonymous masses, you can only market to those who are willing participants.