I am delighted to say that a local professional photographer, Stephanie Mackrill, has kindly written a guest blog as follows. On a personal note, Stephanie took the pictures you see on the main site, which I am sure you will agree are first rate. I took some of the pictures that appear on the blog, which only goes to strengthen her point below:
‘Why do I need a professional photographer? I have a digital camera, I’ll do my own photos, it will save money, that will do the job.’
Or will it?
It’s not always easy to convince business owners to part with that little bit of extra advertising budget when they have what they believe to be a perfectly good set of images to use, but as an owner of a small business myself, I have learned if you want a job done properly – allow an expert to do it.
In my case, this means giving my accountant ALL the paper work and not trying to save money by doing some of it myself (and taking twice as long!) OR asking a professional web designer to create my website as I have limited technical ability.
I believe it really makes a difference getting the right person in for the job, it saves me time and creates the best impression possible. This allows me to concentrate on what I do best.
I specialise in lifestyle, portrait, fashion, commercial and PR photography.
Recently I have been approached by more and more design agencies and small businesses asking for professional commercial, lifestyle and website photography. Of all the projects I have worked on the feedback has been nothing but positive.
Some companies have reported on a huge increase in sales of certain products after they have replaced one of their quick shots with one of my professional photos. This kind of response is so flattering and is such a compliment. It only makes me want to invest more time convincing businesses and design agencies they should use a professional photographer as I love what I do and I know I could really make a difference to their marketing image.
A great example of this is three very successful Island companies and regular clients of mine – you can see for yourself at www.wightsails.com (lifestyle shots), www.eurovines.co.uk and www.ohsocherished.co.uk.
Imagery and first impressions are so important. Having professional photos taken may take less time and money than you think. Whatever you may be able to invest, trust me it will be worth it.